Why Enter?

Andrew Stokes, VisitEngland Director commented: 
“Wineries are contributing a huge amount to the diversity of the tourism experience with more visitors discovering them, enjoying them and helping spread the benefits of tourism across the country.”

The IWC English Cellar Door of the Year Award has partnered with VisitEngland to award the most successful cellar door attractions throughout England who deliver an outstanding service to wine consumers.

The awards are based on a number of success factors that have been determined by VisitEngland's established assessment process, which has been running since 2007. Find out more about the IWC English Cellar Door of the Year assessment process.

Winning the IWC English Cellar Door of the Year Award carries a number of significant benefits:

  • Recognises the hard work of the company and improves team morale
  • Builds consumer and trade awareness through an established national and international PR campaign
  • Offers new marketing opportunities for the company
  • Establishes the company in the highest regard amongst its peers and consumers

The entry fee includes all VisitEngland assessment fees, a comprehensive feedback report and, for qualifying entrants, 12 months' VisitEngland accreditation. Winners and shortlisted companies also have the opportunity to use the relevant IWC English Cellar Door of the Year logo on their website and marketing materials.

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