About the IWC Merchant Awards New Zealand

The IWC Merchant Awards were originally launched in the UK, to run alongside the IWC awards and celebrate the most successful UK wine retailers and agents who deliver outstanding service to wine consumers.

In order to recognise the achievements of merchants around the world, the IWC is launching a series of awards, leading with the IWC Merchant Awards New Zealand. 

Based on the same ethos of rewarding those who excel in their service to wine consumers across the country, the awards recognise businesses that offer top quality wines but also those that demonstrate a commercially successful, viable and proven business model.

Winning an award carries a number of significant benefits:
- Acknowledges the team behind the company
- Builds consumer and trade awareness through an established New Zealand PR campaign
- Offers huge marketing opportunities for the company
- Establishes the company in the highest regard amongst its peers